The book I’m reading at the moment is called “Words That Work: It’s Not What you Say, It’s What People Hear” Dr. Frank Luntz which speaks about the best way to apply language in any given situation to be most effective. Martin Luther King’s “I have a dream”… Aaron Sorkin:
“The greatest speech of all this is ‘I Have a Dream’. You read the speech and it’s perfect. Listen to the speech, it gets more perfect. The way as the speech moved on, the phrase ‘I have a dream’ stopped being the beginning of each stanza and began being the end, ‘That one day, we will be judged not by the colour of our skin, by the content of our charter, I have a dream. ‘That’s what jazz musicians do. They take a phrase and they move it. It was phenomenal delivery”
One thing that it touches on are 10 rules for effective communication, in all things.
Which makes me wonder about Personal Branding. What is the current Steven Hann brand? What do I want the brand to be in the future?